Why Better

Challenging and equipping people to become their best selves.
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A complete and better quality fitness solution for all levels

Living a healthy lifestyle requires much more than an occasional workout or salad. Our team understands that there’s no single thing that will help you achieve total fitness, so we’ve built a fitness program that meets your health needs in all the areas where it counts most. 

Unlike many other fitness programs, our team is built up of dedicated athletes who have trained and participated in many different athletic events. We pay close attention to complete and total wellness beyond exercise, and our registered dietitian helps clients develop the nutrition plan that boosts their performance.

Fitness Solutions

Divisions & Nutrition Planning

Our fitness packages are robust, custom, and without limits, because we meet all your health needs without leaving any missing pieces.


Coaching Division

Our Without Limits coaches mission is simple—help individuals embrace their challenges of becoming better endurance athletes.

With over 10 USA-Triathlon, track and field, cycling, and swim professionally certified coaches located throughout the southeastern Carolinas, our coaching division embodies this mission. We believe there’s no better way to serve our team members than by helping them to break through their self-imposed limitations to achieve their personal fitness goals through running, cycling, swimming, and multi-sport endurance training.

Apparel Division

“To build a successful brand in the active lifestyle genre is a challenge that will take a Without Limits mindset and effort. We are excited to be partnering with Tom and his team to build a global apparel brand that will inspire future generations to live a Life Without Limits.”

Jon Carne

Apparel Expert, Without Limits™ Apparel

In 2011, Without Limits apparel came to fruition when founder Tom Clifford and Jon Carne, owner of Port City Apparel capitalized on a meeting to conceptualize a brand that embodied the right balance of inspiration, quality, dedication, determination, and performance.

Events Division

In 2009, Without Limits started the  Novant Health Wilmington Marathon. In its first year, over 1,600 people signed up and it became the signature race event in the Southeast with over 4000 runners.

Without Limits events division goal is to host fun, participant-first race events where athletes of all levels can come together to enjoy friends and family in a communal setting while performing at their best.

To generate this athlete-oriented event atmosphere, we focus on two key essentials: race production and race merchandise. By enhancing the athlete’s experience through well-crafted racecourses, supportive volunteer groups, and top-notch branded racewear and gear, we leave our participants not only with the best race environment but a sense of accomplishment.

In the end, we want our clients to be thrilled, but more importantly, we want our athletes to love our products and our events. In turn, this grows awareness for our annual races while increasing sponsor visibility, and ensuring increased participation, all of which contribute to their success.


Runners Daily Vitamin

In 2018, board-certified physician Scott Tunis, registered dietitian Diana Davis, and Without Limits owner Tom Clifford developed a nutritional supplement specifically for endurance athletes and runners.

We are proud to put our name on a formula that provides athletes and runners alike with the nutrients they need to perform at their best during any event or competition. Learn more about our runner’s vitamin.